On tha REG!

Today while searching for this, a Google ad informed that "Local ladies want to give it up. Get in on the action!" What does this mean? Local ladies want to give up smoking? Good for them! And I should get in on [this] action? Like, I should support a local woman in her quest to give up smoking? I guess I could give away free nicotine patches outside of the subway? I dunno, it was just a weird suggestion from an ad I thought. What should I do, Internet? How can I best get in on the action?